NCAA to allow athletes to cash in on their fame

Sports

The board voted to clear the way for the amateur athletes to “benefit from the use of their name, image and likeness"

FILE - In this April 19, 2019, file photo, an athlete stands near a NCAA logo during a softball game in Beaumont, Texas. California will let college athletes hire agents and make money from endorsements, defying the NCAA and setting up a likely legal challenge that could reshape U.S. amateur sports.

(AP Photo/Aaron M. Sprecher, File)

ATLANTA (AP) — The NCAA Board of Governors has taken the first step toward allowing athletes to cash in on their fame.

The board voted unanimously on Tuesday to clear the way for the amateur athletes to “benefit from the use of their name, image and likeness.”

The vote came during a meeting at Emory University in Atlanta.

In a news release, board chair Michael V. Drake said the board realized that it “must embrace change to provide the best possible experience for college athletes.”

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