CLEVELAND, Ohio (WKBN) – The Cleveland Browns are going back to their roots.
The team revealed its new uniforms on Wednesday afternoon with a social media video highlighting the team’s past and the future look for the 2020 season.
“We wanted to get back to the roots of who the Browns are,” said Executive Vice President and Owner JW Johnson via a release. “We’ve heard it from our fans and from our players. We needed to get back to our roots. As you look at iconic franchises like the Browns, the Bears, the Packers, the Cowboys — they’re true to who they are. They’re not doing a lot of changes and trying to make a lot of flashy moves with their uniforms. I think when we went through the process, it just felt right that we got back to who we are and who we’ll always be.”
The Browns also announced that they will donate 100% of the net proceeds from the first wave of jersey sales to front line professionals who have put their lives on the line or dedicated themselves to COVID-19 relief efforts.
The “Hats Off To Our Heroes” Fund begins on Wednesday, and will run for a significant period of time. All proceeds from jersey sales through the Browns Pro Shop at First Energy Stadium will be donated to the fund.
“When finalizing our uniform announcement, we realized we had an incredible opportunity to further our support of heroes battling COVID-19 on the front lines for our entire community,” says Johnson. “We hope the excitement surrounding the new uniforms can help make a significant impact through the ‘Hats Off to Our Heroes’ Fund, and we greatly appreciate the support from our fans, retail partners and team to make this special way to give back to those leaders possible.”
The Browns are also encouraging fans to donate directly to the “Hats Off to Our Heroes” Fund at https://www.clevelandbrowns.com/community/covid-19/.