Mattel kicks off worldwide Barbie Tour


Mattel, Inc., announced Thursday their number one fashion doll, Barbie, is hitting the road. 

The worldwide Barbie Tour celebrates the 60th anniversary of the doll.  

Barbie will honor more than 20 women across multiple countries. The celebration also includes a $1 donation, up to $250,000, for every doll sold to benefit the organizations aimed at empowering women. 

It’s all part of Mattel’s effort to close what they are calling the Dream Gap by honoring global female role models. Research has shown that starting at age five, girls start doubting their potential, creating the Dream Gap. 

“For 60 years, Barbie has championed girls, inspired generations to believe through make believe and showed them that they have choices. With more than 200 careers, six runs for president and a trip to the moon before Neil Armstrong, Barbie continues to evolve to be a modern, relevant role model for all ages,” said Lisa McKnight, General Manager and Senior Vice President, Barbie. 

Select Walmart stores will host the Barbie tour. At each stop, fans will have a chance to take photos inside a life-sized Barbie doll box, explore different careers in the You Can Be Anything dress-up zone, check out some of the original Barbie career dolls and learn more about the most iconic careers Barbie has held over the past 60 years. There will be a meet and greet with a local role model. Kids can also enter for a chance to win up to $20,000 to make their dreams come true.

The closest stop near the Valley will be in Pittsburgh on August 10 and 11. 

Other locations are listed below:

  • Bentonville and Fayetteville, Arkansas (Mar. 9-10)
  • Oklahoma City (Mar. 16-17)
  • Dallas (Mar. 23-24)
  • El Paso (Mar. 30-31)
  • San Antonio (Apr. 6-7)
  • Houston (Apr. 13-14)
  • New Orleans (Apr. 27-28)
  • Tunnersville and Woodbury, New Jersey (Aug. 3-4)
  • Pittsburgh (Aug. 10-11)
  • Detroit (Aug. 17-18)
  • Chicago (Aug. 24-25)
  • Indianapolis (Sep. 7)
  • Louisville, Ky. (Sep. 8)
  • Nashville (Sep. 14-15)
  • Atlanta (Sep. 21-22)
  • Orlando (Sep. 28-29)
  • Miami (Oct. 5-6)
  • Los Angeles (Oct.12-13)

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