(WKBN) – National media is reporting that the new owners of Toys R Us opened their first brick and mortar store Wednesday in New Jersey.
According to USA Today, the new store boasts an immersive play area and other interactive displays.
A second location is expected to open in Simon Property Group’s The Galleria Mall in Houston.
Toys R Us has teamed up with Target to relaunch the Toys R Us website.
In an October news release, Target officials said digital capabilities and fulfillment services will support the new online and in-store Toys R Us shopping experiences.